Product Manager Job Description

A Product Manager is in charge of a product throughout its product lifecycle. That includes working out what customers want, helping the business to build the right product and then supporting the business to sell it. They also provide the product vision and leadership for the many other roles involved in developing, supporting, marketing and selling the product. That includes ensuring the product supports the company’s strategy and goals.
In most businesses, there are several different roles that are involved in product management. A product manager job description will depend on the responsibilities a role has and the activities it does.

• The different product roles
• Product management activities
• Variations in roles by Industry and Growth Stage
• Product Management Job Template 

The different product roles Product management is done differently from one business to the next. It depends on the size of a company, if the products are software, physical products, or services, and if the company is selling to businesses or consumers. It makes a single product manager description very difficult.  
To add to the confusion, there are lots of different job titles that focus on different product-related activities. Three of the most common – Product Manager, Product Owner, and Product Marketing Manager are shown in the diagram below.  
As you can see from the diagram, these product roles often overlap. And what makes it even more confusing is that these roles are set up differently from one company to the next. 

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Product Manager job description 
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​​A Product Manager is responsible for the business management of a product and its commercial success.  
Key responsibilities are to:  

• Translate business strategy into product strategy  
• Own the product roadmap  
• Execute product strategy  
• Drive action throughout the organization to get products to market  
• Plan and carry out product launches  
• Manage product profitability and commercial success – own the business case  
• Provide insight to stakeholders on the product and market  
• Provide product marketing with insights on key differentiators and messages  
• Write high-level requirements  
• Support the Product Owner and Product Marketer with any questions they may have  
• Manage all aspects of in-life products, including customer feedback, requirements, and issues ​

Product Owner job description
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​ (Agile) This Product Owner description is for the common understanding of the role in Agile Scrum. However, often, the role expands to cover other product management activities as well.  
A Product Owner is responsible for providing the product development team with a product vision and prioritized list of features (the backlog).  
Key responsibilities are to:  

• Represent the customer (be a proxy) within the development process  
• Articulate the product vision  
• Write requirements – typically as user stories and epics  
• Maintain and prioritize the product backlog 
• Track releases 
• Participate in daily scrum meetings, planning, reviews and retrospectives  
• Support the development team with any questions they may have ​

Product Marketing Manager job description
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A Product Marketing Manager is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. 
Key responsibilities are to: 

• Develop positioning and messaging to differentiate products in the market 
• Communicate the proposition to Sales (i.e. why customers should buy) 
• Create and manage programs to generate demand for the product 
• Develop the collateral and sales tools that support the selling process 
• Be an expert on the market including who the buyers are, how they buy and why ​

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